Got up at 4 a.m. and made a dash to Sculptures by the Sea at Bondi Beach to catch the first light. There’s something magical about watching the sculptures slowly come to life as the sun rises — the light shifting, people wandering, kids climbing, everyone interacting in their own way. I chatted with a few locals, camera in hand, and captured some great moments in that short two-hour window.

One of the things I love most about street and travel photography is how much it sharpens your eye. When you’re out in the world—whether it’s wandering through the medinas of Morocco, the backstreets of Barcelona, or the busy laneways of Sydney—you’re constantly training yourself to see layers, light, and fleeting moments. You start to anticipate movement, balance elements, and frame a story in a split second.

When a client recently requested a 3D-style effect for our upcoming lifestyle food photography shoot on location, I knew it would take more than just showing up with a camera. They wanted something fresh and dynamic to use across their website and social media channels—something that would stop the scroll and stand out.

The past few weeks have been packed with a variety of exciting projects—lifestyle shoots, food photography, product campaigns, portraits, and video content for a range of clients. One highlight was capturing aerial drone footage for Nestlé, which added a dynamic perspective to their campaign visuals.

As a working professional in photography and video, staying ahead of industry shifts is crucial. One of the most impactful changes happening right now is the rise of AI-powered tools and workflows. Whether you're shooting food, lifestyle, product, or portraits — or producing high-quality video content — artificial intelligence is reshaping how we work.

In the fast-moving world of visual content, your website is your portfolio, your business card, and your first impression—all rolled into one. As a professional photographer working across food, lifestyle, product, and portrait photography, I’ve learned how critical it is to regularly refresh the work I share online. It’s not just about showing you’re still active—it's about showing you're evolving.

When it comes to professional photography, capturing images on location offers a unique set of challenges and rewards that studio settings can’t replicate. Last week, we had the pleasure of working with a client near Bondi Beach, creating stunning content for social media and YouTube. Here’s a peek into our day and how we managed to make the most of our on-location shoot.

Lifestyle food photography on location.

Last week, I had the incredible opportunity to work on a lifestyle food photography shoot in Sydney. The goal was to showcase the vibrant and relaxed atmosphere of enjoying delicious meals in an indoor-outdoor setting.

This year is off to a great start with Tip Top Bakery reaching out to us for a series of short, engaging videos for their social media feed. With brands increasingly focusing on video content to capture audience attention, we crafted a setup that maximized efficiency and visual appeal.

As a professional photographer specializing in food, portrait, product, interiors, and lifestyle photography, I’ve found that travel photography pushes my skills in unexpected ways. With about 50% of my work now in video production, I’m constantly refining my approach to capturing compelling visuals on the go.

Food photography is a large part of my business, and whether you're capturing images for advertising or social media, the quality has to be of a high standard. Clients expect visually stunning content that aligns with their brand, and that’s where skill, creativity, and technical expertise come into play.

Whether you are photographing portraits, lifestyle, product, or shooting video, getting the right look as per the client’s brief—or better—is key. Every detail matters, from lighting and composition to color and texture. Understanding how to make food look delicious and appealing is what sets a professional apart.

The new year started with a bang as we welcomed a fantastic new client, Mad Foodies! In early January, we had a full day in the studio capturing their pre-made food range with high-quality food photography. Food photography is in high demand, and I receive constant enquiries for both studio and on-location shoots.

Behind the Lens: Shooting Workwear on Location

A few months ago, I had the opportunity to shoot a lifestyle photography campaign featuring tradies in their new workwear and safety gear. The shoot was split between two locations: an active construction site and a scenic beach. It was an exciting project but also presented some unique challenges—mainly the weather.

Starting 2025 with Mad Foodies: A Behind-the-Scenes Look at Food Photography.

What a way to kick off the new year! I had the absolute pleasure of starting 2025 with a new client, Mad Foodies, to create a mix of stunning food photography, product packaging visuals, and even a fun stop-motion video. But that’s not all—we also brought their talented chefs into the studio for some bold, personality-packed portrait photography shoot.

Just wrapped up an exciting food photography shoot in the studio for Jamaica Blue! This project was all about showcasing their new "made-as-you-order" menu, featuring a fresh range of Halloumi recipes that are sure to be a hit.

My journey began in Sydney, where I boarded a flight to Barcelona to meet up with my daughter Bella, a gifted photographer. We spent some time capturing coastal and street scenes around the local area before attending a Henri Cartier-Bresson exhibition nearby to spark our creativity. This was the perfect prelude to our next adventure in Morocco—a country bursting with culture, color, and incredible photo opportunities.

We’ve just completed another successful day in the studio for Nuzest, creating dynamic content to showcase their plant-based protein product. With a team of four—stylist, assistant, art director, and photographer/videographer—our focus was on producing a blend of lifestyle videography and high-quality product photography.

If you're a food, lifestyle, portrait, or product photographer who keeps getting asked to quote for video content, you're not alone. Video requests are booming, and adding this to your services can be a great opportunity. Here’s a quick guide on pricing and the gear you’ll need, depending on the complexity of the job.

Working with returning clients like Bakealicious by Gabriela is always a rewarding experience. Gabriela has entrusted me with capturing her delectable creations multiple times, and each project brings new excitement and creativity to the table. Our recent shoot focused on her new range of cakes, cupcakes, and empanadas, intended for social media promotion and website enhancement.

In the competitive world of professional photography, whether you're shooting food, products, portraits, or videos, one of the most critical aspects of your business is cultivating a loyal customer base. Happy returning customers are more than just repeat business—they are a testament to your quality, consistency, and ability to exceed expectations.